CATTLEMENS WELCOMES NEW ADDITION TO MARKETING MIX

Contact Information: Gabriel Fernandez
Public Relations
Phone: (707) 528-1040 ext.16
E-mail:John.Frenzel@cattlemensca.com
Web Site:http://www.cattlemensrestaurants.com

The Cattlemens Corporate Office welcomes Gabriel Fernandez as new Public Relations Coordinator.

SANTA ROSA, CALIF. Date: September 17, 2004 - The marketing department at Cattlemens Corporate Office would like to welcome Gabriel Fernandez to the team. Just at the time when the marketing department began looking for new and innovative ways to promote the Cattlemens brand in 2004-05, Gabriel went to them with the proposition of practicing public and media relations.

A Communications major at Sonoma State University, Gabe is concentrating in public relations. He has had experience with public affairs in areas such as healthcare, television, studio art and now food service. A senior finishing his Bachelor of Arts degree in May, Gabe will serve as a Public Relations Coordinator.

A creative mind, he intends to contribute ideas and strategies to further and strengthen the public image and relationships of Cattlemens-both current and future relationships.

"I believe a key aspect of a successful marketing plan involves building close and healthy relationships with those who will ultimately contribute something to Cattlemens," said Fernandez. "Demonstrating to the public what the company can do for them is a cardinal facet of a thriving public relations department," continued Fernandez. "Whether the relationships made immediately cultivate positive results or whether they take a year to produce something beneficial for the restaurant, the Cattlemens name is out there and that's what people will remember when the time comes-whether it is a guest, corporate affiliate or employee," added Fernandez.

Contributing fresh ideas, educational training, an optimistic disposition and determination, Cattlemens feels that the time he spends here will be beneficial for both him and the company.

"I hope that this will be a two-way street," said Fernandez. "I want to bring what I can to the strategic planning of the marketing outline here. I also want to learn from the current marketing plan and from those who have been doing this for a while," added Fernandez.

Adding the position of Public Relations Coordinator, Cattlemens aims to maintain and nurture their public relations. The entire team at Cattlemens is excited to welcome Gabriel Fernandez to their team.

For more information, visit www.beststeakinthewest.com or visit any Cattlemens location.

Cattlemens is a casual, western-themed steakhouse chain based in Santa Rosa, California. Founded in 1968 by a father-son team with decades of experience in the cattle business, eleven locations now serve California, Nevada and Arizona. Still family-owned and operated, each location follows the "Cattlemens Code," offering the feel and flavor of the old west, aged and hand-cut beef, the finest ingredients, and old-fashioned western hospitality. Serving generous portions and all-natural Harris Ranch beef, Cattlemens is always in good taste.